Product Approach

This approach suggests a mindset shift and promotes 'for Who' first, with 'What' and 'How' being secondary in deciding company's focus.

Scope, risks and hypotheses are refined as time goes and knowledge grows.

Agility, reduce in iteration size and engineering practices to support them; new roles, ways the Teams and larger cross-functional groups operate - are all subordinate to a new concept of Product Development. It means that organization shifts from projects, when scope, budget and time are all assumed to be known.

To achieve success, the organization needs new skills. These are customer discovery, exploration of pain point and possible benefits, and ability to deliver value fast, starting from MVP with rapid increments to validate hypotheses on each consequent step.