*Early Bird Price ends 2 weeks before the training starts. *All prices are exclusive of VAT.
Get the full details on this course. Download the PDF Brochure below:
About the training
The Agility in Marketing (ICP-MKG) course is designed to provide practical tools and foster an Agile mindset for marketing operations through an iterative approach.
The trainers leading the course are experienced Agile marketing practitioners who encourage businesses to think and act differently. They believe in embracing curiosity and using data insights to continually test, learn and improve. The customer is at the center of all marketing activity, and the trainers will guide participants in developing a customer-focused mindset that will help drive marketing success.
By the end of the course, participants will have acquired valuable skills and knowledge to improve marketing operations and drive growth in their organization.
Entrepreneurs, consultants, who wish to apply Agile to Marketing,
And all professionals in the Marketing sector.
Organize a marketing team around value and align marketing team(s) with other departments;
Integrate marketing into your product development;
Develop collaborative and visual approaches to identify customer needs;
Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
Create a process to understand customer needs with speed and agility;
Adopt a hypothesis-driven & experimentative approach in marketing;
Break down initiatives into smaller, testable parts & prioritization;
Draft an experimental, incremental marketing transformation roadmap for your own context;
Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
How to use Scrum framework, Kanban method for marketing.
Entrepreneurs, consultants, who wish to apply Agile to Marketing,
And all professionals in the Marketing sector.
Organize a marketing team around value and align marketing team(s) with other departments;
Integrate marketing into your product development;
Develop collaborative and visual approaches to identify customer needs;
Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
Create a process to understand customer needs with speed and agility;
Adopt a hypothesis-driven & experimentative approach in marketing;
Break down initiatives into smaller, testable parts & prioritization;
Draft an experimental, incremental marketing transformation roadmap for your own context;
Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
How to use Scrum framework, Kanban method for marketing.
ACCESS TO FACILITATION TOOLS You will get access to facilitation tools and PDF files with the results of exercises.
PDU/SEU POINTS By attending the course, you can earn up to 15 Category C SEU points and up to 14 PDU points to use towards your future training. How can I get SEU?
POST-PACK A letter with additional materials, a list of articles and literature for self-study.
16 HOURS OF TRAINING Three day delivery (each five hours in duration).
This program covers:
Agile Marketing - WHY
Challenges of traditional marketing
Benefits of Agile Marketing
Marketing to Serve vs. Marketing to Sell
Customer centricity
Why is it important to meet customer needs?
Understanding Customer Needs via Canvases and techniques (Design Thinking, JTBD, CJM, Segmentation, Customer Interview)
Attracting and Retaining Customers by Building Trust
Agile approach for Marketing backlog
Trends : Using ChatGPT in Marketing
Iterative and Incremental
User stories & Marketing Backlogs
Impact Mapping
User Story Map
Bottleneck research
Agile Marketing Teams
Agile Marketing Teams & structures
Marketing as part of the operational Value Stream
Marketing supports the product development
Kanban for marketing
Scrum for marketing
Transformational Roadmap
Experimentation process for hypothesis testing
Pivots
Transformation
Steps for leading change
Develop your own plan to starting Agile Marketing Journey