Early Bird Price ends 2 weeks before the training starts. *All prices are exclusive of VAT.
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About the training
The Agility in Marketing (ICP-MKG) course is designed to provide practical tools and foster an Agile mindset for marketing operations through an iterative approach.
The trainers leading the course are experienced Agile marketing practitioners who encourage businesses to think and act differently. They believe in embracing curiosity and using data insights to continually test, learn and improve. The customer is at the center of all marketing activity, and the trainers will guide participants in developing a customer-focused mindset that will help drive marketing success.
By the end of the course, participants will have acquired valuable skills and knowledge to improve marketing operations and drive growth in their organization.
Entrepreneurs, consultants, who wish to apply Agile to Marketing,
And all professionals in the Marketing sector.
Attendees will learn how to:
Organize a marketing team around value and align marketing team(s) with other departments;
Integrate marketing into your product development;
Develop collaborative and visual approaches to identify customer needs;
Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
Create a process to understand customer needs with speed and agility;
Adopt a hypothesis-driven & experimentative approach in marketing;
Break down initiatives into smaller, testable parts & prioritization;
Draft an experimental, incremental marketing transformation roadmap for your own context;
Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
How to use Scrum framework, Kanban method for marketing.