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Agility in Marketing (ICP-MKG)

*Early Bird: 650 EUR
*Regular Price: 750 EUR
28 - 30 October 2024
09:00 - 14:00 CET - Europe/ Berlin (GMT +01:00)
Live Online Training
*Early Bird Price ends 2 weeks before the training starts. *All prices are exclusive of VAT.
About the training
The Agility in Marketing (ICP-MKG) course is designed to provide practical tools and foster an Agile mindset for marketing operations through an iterative approach.

The trainers leading the course are experienced Agile marketing practitioners who encourage businesses to think and act differently. They believe in embracing curiosity and using data insights to continually test, learn and improve. The customer is at the center of all marketing activity, and the trainers will guide participants in developing a customer-focused mindset that will help drive marketing success.

By the end of the course, participants will have acquired valuable skills and knowledge to improve marketing operations and drive growth in their organization.
The training program is accredited by the International Consortium for Agile (ICAgile). At the end of the training, participants receive the ICAgile Certified Professional – Agility in Marketing (ICP-MKG) personal certificate, which is recognized worldwide.
What you get as a participant
ICP-MKG Certificate
Participants who actively work throughout the training receive the ICAgile Certified Professional – Agility in Marketing (ICP-MKG) personal certificate which is recognized worldwide and a personal profile on
You will get access to facilitation tools and PDF files with the results of exercises.
By attending the course, you can earn up to 15 Category C SEU points and up to 14 PDU points to use towards your future training.
How can I get SEU?
A letter with additional materials, a list of articles and literature for self-study.
Three day delivery (each five hours in duration).
This program covers:
Agile Marketing - WHY
  • Challenges of traditional marketing
  • Benefits of Agile Marketing
  • Marketing to Serve vs. Marketing to Sell
Customer centricity
  • Why is it important to meet customer needs?
  • Understanding Customer Needs via Canvases and techniques (Design Thinking, JTBD, CJM, Segmentation, Customer Interview)
  • Attracting and Retaining Customers by Building Trust
Agile approach for Marketing backlog
  • Trends : Using ChatGPT in Marketing
  • Iterative and Incremental
  • User stories & Marketing Backlogs
  • Impact Mapping
  • User Story Map
  • Bottleneck research
Agile Marketing Teams
  • Agile Marketing Teams & structures
  • Marketing as part of the operational Value Stream
  • Marketing supports the product development
  • Kanban for marketing
  • Scrum for marketing
Transformational Roadmap
  • Experimentation process for hypothesis testing
  • Pivots
  • Transformation
  • Steps for leading change
  • Develop your own plan to starting Agile Marketing Journey
Course payment options:
Pay using Eventbrite