School of Agile Product Owners
Open date

The organisers have the right to change trainers or to change the date and time of the training.
About the School
The school's primary focus is to launch or develop a product approach in the organisation. As a result, participants will gain an in-depth understanding of the mechanics of the product approach and practical skills in applying them.

The content of the following trainings, and beyond, is used to prepare:
Who will benefit from the School
  • Active or potential Product Owners
  • Product Managers
  • Project Managers
  • Business experts
  • Business Analysts
  • UX experts
As well as other team members related to working with requirements and business value, transitioning to Agile processes
The School will help
  • Get a ready-made toolkit for the product manager and product owner;
  • Get an overall vision for building a product manager's career;
  • Manage backlogs: prioritisation, classification, detailing;
  • Provide long-term planning: roadmaps, checkpoints, and reporting.
What the participants will get
  • AgileLAB Certificate
    Participants will receive an Agile Product Owner School certificate from AgileLAB
  • ICP-APO International Certificate
    Attendees who have actively participated in the training will receive an international certificate ICAgile Certified Professional - Agile Product Ownership (ICP-APO) and a profile on the
  • Over 40 hours of training
    The training programme is designed for two months — 3 evening classes per week for 3 hours each. Live-Online classes in mini-groups conducted by professional trainers.

  • Post-pack
    Access to all materials that will be used during the training + some additional materials, a list of articles and literature for self-study.
  • Bonus
    Each participant gets one-hour mentoring session with a coach (approximate market value $150 USD) to solve personal problems or to further develop and grow as an Agile Product Owner.
  • Recording
    Video recordings of all theoretical modules will be available for Agile Coaching School participants. Access will remain open for three months from the start of the training.
The Programme and Schedule
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Agile Fundamentals for POs
  • Agile: principles, advantages, applicability limits
  • Product: goal setting, prioritisation, and agile product management
  • Teams: roles, ceremonies
  • Agile PO Role definition, Product Owner Evaluation Model, Innovation Vortex
  • PO role organization titles
  • Agile at Scale organisations
  • Stakeholder management
Workshop: Product vision
  • Defining a product vision with Lean Canvas
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Requirements management
  • User stories
  • User Stories decomposition
  • Jobs to be done stories (JTBD)
  • Agile estimations, relative estimations
  • Relative Mass Valuation
  • Backlog prioritization, WSJF, ICE, PIE, BRASS
  • Product Roadmap
Workshop: Creating a roadmap
  • Building a Goal-Oriented Roadmap
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Customer development
  • Customer Development approach
  • Conducting problem interviews
  • Solution interview
  • Empathy Mapping
Workshop: Problem interviews
  • Hypotheses testing
  • Conduction of interviews
  • Results evaluation
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Customer journey mapping
  • Customer Journey Map (CJM)
  • User Story Map
  • Impact Map
Workshop: CJM Building
  • Building CJM in the AS-IS product framework
  • Building CJM based on interview results
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Design thinking
  • Design Thinking
  • Stages of Design Thinking
  • Prototyping
  • Corridor testing
Workshop: Prototyping
  • Product prototypes preparation
  • Prototype testing with clients
  • Results analysis
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Product analytics
  • MART and Objective & Key Results (OKR)
  • Metrics tree, P&L, Financial and non-financial metrics
  • Pirate Metrics
  • F4P metrics
Workshop: Product Analytics
  • Product metrics definition
  • Product business case creation
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Growth Hacking
  • Growth Hacking as a way of thinking
  • Growth Hacking skills
  • Growth Hacking team working cycles
  • Pirate Funnel Canvas and Pirate Metrics Canvas
Workshop: Growth Hacking
  • Building Growth Hacking on existing products
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
Unit Economics
  • Introduction to unit economics
  • Core formulas
Практикум: Unit Economics
  • Calculating unit economics for existing and potential products
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
The role of the PO in Agile at Scale
  • Agile Product Management in the Scaled Agile Framework
  • The role of PO in LeSS, Nexus
  • The role of PO in Service Run organisations
  • Role model alignment
Open Date
18:00 - 22:00 CET
Open Date
18:00 - 22:00 CET
  • Lean Coffee
  • Q&A with all trainers of the school
Training methods
The school takes place in an interactive and multimedia format: the trainers supervise the session and use all types of information (text, illustrations, videos, games) to help structure and memorise the material.
We use as a broadcasting platform, allowing us to create a dynamic similar to an offline event. During the training, participants work in pairs or small groups.

We use Miro as a tool for the different tasks. In this way, we visualise all the games and exercises to achieve the maximum possible engagement characteristic of our offline training sessions.
There are currently no scheduled classes for this course. Please contact us if you would like more information or to schedule this course for you or your company.