Agility in Marketing (ICP-MKG)
Get the full details on this course. Download the PDF Brochure below:
About the training
The Agility in Marketing (ICP-MKG) course is designed to provide practical tools and foster an Agile mindset for marketing operations through an iterative approach.
The trainers leading the course are experienced Agile marketing practitioners who encourage businesses to think and act differently. They believe in embracing curiosity and using data insights to continually test, learn and improve. The customer is at the center of all marketing activity, and the trainers will guide participants in developing a customer-focused mindset that will help drive marketing success.
By the end of the course, participants will have acquired valuable skills and knowledge to improve marketing operations and drive growth in their organization.
The trainers leading the course are experienced Agile marketing practitioners who encourage businesses to think and act differently. They believe in embracing curiosity and using data insights to continually test, learn and improve. The customer is at the center of all marketing activity, and the trainers will guide participants in developing a customer-focused mindset that will help drive marketing success.
By the end of the course, participants will have acquired valuable skills and knowledge to improve marketing operations and drive growth in their organization.
The training program is accredited by ICA (formerly ICAgile). At the end of the training, participants receive the Agility in Marketing (ICP-MKG) personal certificate, which is recognized worldwide.
- Marketing Managers,
- Marketing specialists: analysts, researchers, strategists, etc,
- Product managers, CPO,
- Entrepreneurs, consultants, who wish to apply Agile to Marketing,
- And all professionals in the Marketing sector.
- Organize a marketing team around value and align marketing team(s) with other departments;
- Integrate marketing into your product development;
- Develop collaborative and visual approaches to identify customer needs;
- Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
- Create a process to understand customer needs with speed and agility;
- Adopt a hypothesis-driven & experimentative approach in marketing;
- Break down initiatives into smaller, testable parts & prioritization;
- Draft an experimental, incremental marketing transformation roadmap for your own context;
- Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
- How to use Scrum framework, Kanban method for marketing.
- Marketing Managers,
- Marketing specialists: analysts, researchers, strategists, etc,
- Product managers, CPO,
- Entrepreneurs, consultants, who wish to apply Agile to Marketing,
- And all professionals in the Marketing sector.
- Organize a marketing team around value and align marketing team(s) with other departments;
- Integrate marketing into your product development;
- Develop collaborative and visual approaches to identify customer needs;
- Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
- Create a process to understand customer needs with speed and agility;
- Adopt a hypothesis-driven & experimentative approach in marketing;
- Break down initiatives into smaller, testable parts & prioritization;
- Draft an experimental, incremental marketing transformation roadmap for your own context;
- Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
- How to use Scrum framework, Kanban method for marketing.
What you get as a participant
ICP-MKG Certificate
Participants who actively work throughout the training receive the ICA (formerly ICAgile) Certified Professional – Agility in Marketing (ICP-MKG) personal certificate which is recognized worldwide and a personal profile on ica-certified.com.
Participants who actively work throughout the training receive the ICA (formerly ICAgile) Certified Professional – Agility in Marketing (ICP-MKG) personal certificate which is recognized worldwide and a personal profile on ica-certified.com.
ACCESS TO FACILITATION TOOLS
You will get access to facilitation tools and PDF files with the results of exercises.
You will get access to facilitation tools and PDF files with the results of exercises.
PDU/SEU POINTS
By attending the course, you can earn up to 15 Category C SEU points and up to 14 PDU points to use towards your future training.
How can I get SEU?
By attending the course, you can earn up to 15 Category C SEU points and up to 14 PDU points to use towards your future training.
How can I get SEU?
POST-PACK
A letter with additional materials, a list of articles and literature for self-study.
A letter with additional materials, a list of articles and literature for self-study.
16 HOURS OF TRAINING
Three day delivery (each five hours in duration).
Three day delivery (each five hours in duration).
This program covers:
Agile Marketing - WHY
- Challenges of traditional marketing
- Benefits of Agile Marketing
- Marketing to Serve vs. Marketing to Sell
- Why is it important to meet customer needs?
- Understanding Customer Needs via Canvases and techniques (Design Thinking, JTBD, CJM, Segmentation, Customer Interview)
- Attracting and Retaining Customers by Building Trust
Agile approach for Marketing backlog
- Trends : Using ChatGPT in Marketing
- Iterative and Incremental
- User stories & Marketing Backlogs
- Impact Mapping
- User Story Map
- Bottleneck research
- Agile Marketing Teams & structures
- Marketing as part of the operational Value Stream
- Marketing supports the product development
- Kanban for marketing
- Scrum for marketing
- Experimentation process for hypothesis testing
- Pivots
- Transformation
- Steps for leading change
- Develop your own plan to starting Agile Marketing Journey
Upcoming training courses Agility in Marketing (ICP-MKG)
*Early Bird Price ends 2 weeks before the training starts. All prices are exclusive of VAT.
** All prices are exclusive of VAT.