Product Management (ICP-PDM)

About the course
The ICP-PDM is one of two knowledge-based certifications on the Product Management Track.

Product Management training aims to equip product managers with skills required to discover, position and deliver products from end to end. This training encompasses both market and customer research techniques, product strategy, hypothesis driven development and product analytics.
The training program is accredited by the International Consortium for Agile (ICAgile). At the end of the training, participants receive the ICAgile Certified Professional – Product Management personal certificate (ICP-PDM) which is recognized worldwide.
Training is useful for
  • Product Owners and Managers;
  • Agile coaches;
  • Top Managers;
  • Business Owners;
  • Directors.
Training helps to
  • Learn and try techniques to develop product strategy;
  • Provide techniques to conduct market and customer research;
  • Explain how to work with OKRs, hypothesis statements and product metrics;
  • Guides you through the whole product discovery cycle.
What you get as a participant
  • ICP-PDM Certificate
    Participants who actively work throughout the training receive the ICAgile Certified Professional – Product Management (ICP-PDM) personal certificate which is recognized worldwide and a personal profile on
  • After training support
    Upon completion, every participant is invited to a closed Slack group where you can ask the trainers any questions and stay in touch with other participants of this and other courses.

  • Post-pack
    Supplementary materials and a list of articles and books to study on your own, all emailed to you.
  • Access to Facilitation Tools
    You will get access to facilitation tools and PDF files with the results of exercises.
  • 16 hours of training
    Three-day intensive training will cover the required learning outcomes for this certification.
  • PDU/SEU Points
    By attending the course, you can earn up to 15 Category C SEU points and up to 14 PDU points to use towards your future training.
    How can I get SEU?
In the program
    • Product business models and product lifecycle;
    • Market and customer research techniques;
    • Product strategy;
    • Enterprise strategy alignment;
    • Hypothesis-Driven Development;
    • Product ideation and discovery process;
    • Product Vision;
    • Product Metrics, North Star Metric, Growth Hacking;
    • Roadmap;
    • Product teams.