The regional division of an international company from the world's top 30 in the FMCG sector approached us for assistance.
The company's strategic objective is to shift from a "make customers buy our products" model to constantly following and satisfying customer needs through constant innovation.
The head office has decided to become an Agile company. This can’t be achieved only by changing the work principles in divisions that create new products. The entire organization needs to change, including marketing and sales.
As the regional division responsible for marketing and sales on the local market lacks sufficient expertise in Agile and transformations, it chose AgileLAB as its partner. The main focus of the collaboration was determined to be the launch of an Agile team in marketing.