AgileLAB announces new Agility in Marketing (ICP-MKG) training

Friends! We have great news for you! On May 10-12 we will hold our first public training course "Agility in Marketing (ICP-MKG)".

The early bird price is 650 EUR. To ensure you get this rate, please hurry to register for the event on our website.Payment at the time of registration is not required.

Learn Agile Marketing with AgileLAB! We've gathered our experience of helping clients with Agile marketing transformation and created a new training - Agility in Marketing. We've included the most essential tools and techniques to help you overcome your company's existing challenges and build effective Agile marketing teams.

Attendees will learn how to:

  • Organize a marketing team around value and align marketing team(s) with other departments;
  • Integrate marketing into your product development;
  • Develop collaborative and visual approaches to identify customer needs;
  • Adopt an iterative process applied to marketing to achieve rapid results and sustainable growth;
  • Create a process to understand customer needs with speed and agility;
  • Adopt a hypothesis-driven & experimentative approach in marketing;
  • Break down initiatives into smaller, testable parts & prioritization;
  • Draft an experimental, incremental marketing transformation roadmap for your own context;
  • Have a clear sense of what it wants to accomplish with its agile initiative (e.g., which customer segments it wants to acquire or which customer decision journeys it wants to improve) and have sufficient data, analytics, and the right kind of marketing-technology infrastructure in place;
  • How to use Scrum framework, Kanban method for marketing.
Get the international certificate from ICAgile and start your Agile Marketing Journey now!