The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants). Instead, the goal is to take a higher perspective and achieve a foundational understanding of how all these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles. It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.

You will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.